Summary
A wider presence and ability to promote through free media linkage.
The "Focus Com-
mittee of Market Research Initia-
tive" has initiated a NEWSLETTER on the Internet, as part of a pro-
motion using "Great Stuff Is Made Locally"
to identify and unify the pro-
motion of tourism in the four county regions:

1 Broome
2 Chenango
3 Delaware
4 Ostego

The Newsletter will serve as a ve-
hicle for comm-
unications, as the
catalyst/agent to further the com-
prehensive market-
ing campaign for
  • Tourism
  • Economic
       Development
  • Regional Ed-
       ucational
       System -     pre-
       pare a competent
       work force
  • Future of the
       region     - develop
       marketable
       human and
       natural resources

    		•  How will the Newsletter unify our efforts:
    1. The development of opportunities for joint promotion of tourism
  • Linking of Tour-
       ism Organiza-
       tions:
    Route 206 ByWay, Forging The Freedom Trail Project, Upstate 88
  • Regional histori-
       cal information    ,
       inculding local
       background histor-
       ical facts, interviews
       and guest columnist
       in the NEWS-
       LETTER

  • Local Regional His-
       torical sites listed
  • Local Regional
       Events listed

    2. The Promotion of
    Regional/Local Busi-
    ness Communites
  • Utliization/Participation
       in "Great Stuff Is
       Made Locally"

  • Exposure/Public
       Image

  • Opportunity to project
       cohesiveness, leader-
       ship and direction

  • Local economic    growth
  • Sales, Promotions,
       Campaigns

  • Special events, coop-
       eration of non-profit
       organizations
  • Other Corporate
       Events
    •      		3. The Promotion of
    Non-Profit/Arts/
    Cultural Events and
    Organizations
  • Coordination and
       Joint Promotion

  • Communications

  • Guest Columnists


    • 4. New Opportunites
    For Individuals/
    Schools
  • School/Business    communites
       dialogue

  • Investment in
       Regional Educa-
       tion system

  • Job listing/
       Recruitment

  • Promote water-
       shed of ideas
       and postive atti-
       tudes

  • Individual opport-
       unitudes for eco-
       nomic growth


    • "Great Stuff Is Made Locally" can be a new Cus-
    tomer Service for organizations, business entities, communites, individuals and the educational system within Broome, Che-
    nango, Delaware and Otsego Coun-
    ties.







    "GREAT STUFF IS MADE LOCALLY"
    Prepared by: "Focus Committee"
    of the Market Research Initiative
    Contact: George M. Sands eeeqv@mkl.com


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